Questions, answered.
What is lightning commerce?
A family of six apps for TikTok Shop merchants. Connector runs your orders and inventory with Shopify, Dash shows what you actually keep, Returns runs through Loop, Reviews brings your PowerReviews library across, Loyalty connects Salesforce Loyalty Management, and CRM (early access) triggers Klaviyo flows. Each app installs on its own and they all share one commerce graph.
Do I need all six apps?
No. Every app works on its own. Most merchants start with the problem in front of them, usually orders (Connector) or payouts (Dash), and add the rest when they need them. The stack builder above shows which apps line up with the tools you already run.
Which app should I start with?
Start with the headache. Orders entered twice or inventory drifting points to Connector. Payouts that never match sales points to Dash. If you just want to see your real numbers first, Dash connects in minutes and the first 30 days are free.
Who is behind lightning commerce?
Two companies that saw the same gap from opposite ends. Silk Commerce brings the engineering behind ecommerce platforms and marketplace integrations. Overcast Digital has run TikTok Shop for large brands since the channel’s earliest days.
How long does setup take?
It depends on the app. Dash connects in minutes and fills itself. If you’re already on Loop, Returns is days from live because your policies carry straight over. Connector starts in a sandbox with your real catalog and orders, with guided onboarding calls. Loyalty goes live on TikTok Shop without rebuilding your Salesforce program.
Are the demos on this page using real data?
No. Every demo here runs on sample data and nothing is sent anywhere. To see your own numbers, start a free 30-day Dash trial and connect your TikTok Shop.
What kind of support do I get?
A real team behind every plan, with published response times. Connector Basic gets a reply within 24 hours, Scale within 8 business hours with priority chat, and Enterprise within 2 hours, around the clock, when orders stop syncing, plus a named success manager.
Will my TikTok Shop orders show up in Shopify?
Yes. Every TikTok Shop order lands in Shopify ready to fulfill, with statuses, cancellations and tracking flowing both ways automatically. No re-keying and no second back office.
How do I stop overselling between TikTok Shop and Shopify?
Connector keeps inventory in sync both ways, and 16 monitors watch your catalog, order and fulfillment flows continuously, so your team hears about a problem before it turns into a lost sale.
Can my TikTok listings be different from Shopify?
Yes. One catalog, two storefronts. Set TikTok Shop titles, images and pricing independently of Shopify, so you can tune listings for how TikTok sells without touching your store of record.
What happens when TikTok adds a new order status?
Every TikTok status maps into one standard lifecycle before it reaches your systems. If TikTok sends a status nobody has seen before, the order is parked in a review queue and your team is alerted. It’s never deleted or guessed at. Map the new status once and every held order releases.
Does it work for UK and EU shops?
Yes. Run US and EU TikTok Shops from one connector, with 13 EU markets supported and per-region catalogs, currencies and settings handled for you.
Why doesn’t my payout match my TikTok sales?
TikTok reports gross sales (GMV). Between that and your bank sit platform fees, affiliate commissions and refunds. Dash applies that waterfall automatically, per order and per channel, so you see both the reported number and what you actually keep. Net is typically around 27% below what the platform reports.
How much does Dash cost?
Dash starts with a 30-day free trial, and nothing is charged during the trial. After that it’s priced on your net TikTok Shop sales for each brand: $49/month up to $50K, $129/month from $50K to $250K, $249/month from $250K to $1M, and custom above that. Every plan includes the full dashboard.
Can I see which creators actually make me money?
Yes. Dash shows GMV per creator, order counts and commission costs side by side, so you can see which affiliates earn their rate and which just collect it.
What does Dash track?
Sales and settlements, creator performance, video and LIVE analytics down to views and likes, GMV Max campaign spend and ROI, shop score and health over time, and best sellers by SKU with the creators and videos driving them.
Do buyers have to leave TikTok Shop to return something?
No. Buyers request returns in TikTok Shop’s own flow. lightning syncs each return to Loop, where your rules run, then sends the label and status back so the buyer tracks it in the app.
Do my Loop policies apply to TikTok Shop returns?
Yes. Return windows, final-sale SKUs, approval rules and refund thresholds you’ve built in Loop govern TikTok Shop returns too. Set them once and they’re enforced across channels.
Do return labels and tracking sync back to TikTok Shop?
Yes. Loop generates the label and lightning syncs it, plus every status change, back to TikTok Shop. The return closes itself in Seller Center, and Loop’s restock, refurbish or write-off rules run on receipt.
Can I refund or exchange a TikTok Shop return?
Whatever outcome your Loop policy allows, whether that’s a refund, an exchange or store credit, applies to TikTok Shop returns too. lightning carries the decision back to the buyer in the app.
Can I bring my existing reviews to TikTok Shop?
Yes. Import your PowerReviews library into TikTok Shop, mapped to the right SKUs with a pre-flight check, so your listings don’t start from zero. Yotpo support is coming soon.
Will reviews get duplicated if I import again?
No. Every review is fingerprinted, so already-imported reviews are skipped, never doubled. That makes it safe to refresh on a schedule, anywhere from hourly to weekly.
Do photo reviews come across?
Yes. Photos carry through, resized and checked against TikTok Shop’s media rules automatically. Reviews that might break TikTok’s content rules are held for your call, never silently dropped.
Does anything publish without my approval?
No. PowerReviews connects read-only, you preview exactly how each review maps, and nothing writes to TikTok Shop until you approve it. Every run is logged so you can see what imported, what was skipped and why.
Can TikTok Shop buyers earn points in my loyalty program?
Yes, if you run Salesforce Loyalty Management. Buyers join with one tap inside TikTok Shop, earn points on every order and see their balance and tier in the app. Same rules, same tiers, nothing rebuilt.
What if a TikTok buyer is already a member?
lightning matches them to their existing Salesforce membership instead of creating a duplicate, so their balance and tier carry over intact.
What happens to loyalty points when an order is refunded?
Points post as pending at payment, activate when the order completes, and reverse on a qualifying full refund. Each step happens exactly once, no matter what retries happen in between.
Can I follow up with my TikTok Shop buyers after they order?
That’s what lightning CRM is for. TikTok Shop events like a placed or delivered order trigger your Klaviyo flows, delivered through TikTok’s own email service, so you get lifecycle marketing without ever handling raw buyer emails. CRM is in early access now.
When does lightning CRM launch?
November 2026, in time for Black Friday. Early-access merchants get white-glove setup before launch.
Is emailing TikTok Shop buyers compliant?
CRM sends through TikTok’s own email service and checks marketing consent before every message, so buyer addresses stay masked and you never store raw emails.
How much does Connector cost?
It’s priced on your monthly TikTok Shop orders, not seats. Basic is $49/month for up to about 1,000 orders. Scale is $149/month for 1,000 to 20,000 orders, with priority support. Enterprise is $250/month for up to 50,000 orders and includes every lightning app. Your plan follows your average over the last three months, and paying yearly gets you 12 months for the price of 10.
How much do the other apps cost?
Dash has a 30-day free trial, then $49 to $249 a month based on your net TikTok Shop sales. Returns and Reviews each have a free plan, then $29, $79 or $149 a month based on volume. Every app is included with Connector Enterprise. For Loyalty and CRM, talk to the team.
